Each discussion is paired with an original UAE buyer interpretation.
Unplugged UAE · Property Intelligence
Conversations that sharpen the UAE property decision.
Selected real-estate conversations from Unplugged UAE, where Hisham El Assaad is one of three hosts. Each episode is interpreted through a UAE buyer-intelligence lens and connected to relevant market evidence, locations and due diligence.
Hisham El AssaadFounder, OSUS Properties · One of three Unplugged UAE hosts
Featured UAE market episodeDubai Real Estate in 2026: What Buyers Should Watch
UAE Market Outlook
Dubai Real Estate in 2026: What Buyers Should Watch
A market discussion about investor confidence, launches, infrastructure and the relative roles of Dubai, Abu Dhabi and Ras Al Khaimah.
Investor Protection
Dubai Investor Protection, Law, AI and Real Estate
Lawyer Igor Popa discusses institutional confidence, legal risk, company migration, artificial intelligence and future ownership structures.
Hospitality Intelligence
Why Dubai Hospitality Keeps Returning Stronger
Fahad Kazim discusses Dubai hospitality, operating resilience, destination demand and the relationship between hotels and branded residences.
Developer Due Diligence
UAE Developer Risk, Delivery and Branded Residences
Ankur Aggarwal discusses development scale, underwriting risk, construction costs, Ras Al Khaimah and branded-residence execution.
Branded Residence Value
Dubai Luxury and Branded Residences: Value or Hype?
A discussion of ultra-luxury buyer behaviour, construction quality, branded premiums, hospitality versus fashion brands and slower-market selling.
Dubai Transformation
From Desert to Skyline: Dubai’s Transformation
Marwan El-Kendi reflects on Dubai’s transformation, its business environment, infrastructure and the long arc of destination building.
Long-Term Value
Building Long-Term Value in Dubai Real Estate
Wissam Breidy discusses moving from media into real estate, reputation, relationship building and the discipline required to create durable value.
International Buyer Perspective
Why International Buyers Choose Dubai as Home
Rania Barghout discusses choosing Dubai as a home, the city’s international character and the personal decisions behind relocation.
Commentary is distinguished from official evidence and project documentation.
Move from conversation to emirate, district, guide and project pathways.